The Pittsburgh Pirates today announced a multi-year partnership with VALR Energy, naming the nitrogen-infused, functional beverage brand the Official Energy Drink of the Pittsburgh Pirates. As the organization celebrates the 25th season of PNC Park, the Pirates are teaming up with VALR Energy to fuel the next era of excitement on and off the field.
This partnership offers Pirates fans a unique way to fuel their gameday experience, as VALR launches an exclusive flavor that will be served throughout PNC Park.
The announcement comes as the Pirates prepare for their upcoming homestand, where fans can experience the impact of this collaboration firsthand. As part of the partnership, VALR Energy will have a presence in multiple locations throughout the ballpark including:
o VALR VIP Lounge: Located on the Suite Level, this exclusive space is now fueled by VALR Energy, offering fans a premium experience complete with specialty cocktails.
o Foul Pole Signage: Inspired by similar signage in place by teams throughout the league, VALR Energy-branded Foul Poles will now provide a new spark to legendary moments at PNC.
o Home Plate Market: Located along the main concourse, the Home Plate Market concession stand will now feature VALR Energy drinks. Fans will be able to find VALR Energy in the Home Plate Market, Crow’s Nest Bar, Terrace Bar, and Walk Through Brew Locations outside of Section 112 and Pop’s Plaza.
“VALR’s brand is rooted in sports and fitness,” said VALR Chief Marketing Officer Jon Kander. “Our nitrogen-infused energy drinks allow consumers to drink while exercising without any carbonated bloat or burn, while delivering the necessary energy to get the most out of your workout and stay fueled through the rest of your day. We are honored to be partnering with the Pittsburgh Pirates to showcase our brand to their fans.”
“The Pirates and VALR Energy have collaborated to create a unique and exciting partnership that will be on display throughout PNC Park this season,” said Pirates President Travis Williams. “There are many elements of this partnership that are great additions to the ballpark experience, including the new VALR Energy VIP Lounge on the Suite Level. The special area is another unique way to enjoy Pirates baseball with an indoor space, VIP seats, and specialty drinks.”
As part of this exciting partnership, Pirates fans will also be the first to try a brand-new, exclusive flavor: Jolly Roger Edition by VALR Energy, at local Giant Eagle locations starting today. This limited-release flavor is designed to capture the relentless spirit of Pirates baseball fans with a bold, smooth, nitrogen-infused boost to fuel their passion.